Factors affecting the choice of marketing channel by beekeepers in Turkey

This study aims to analyze the factors affecting marketing channel choices of beekeepers in sale strained honey. The primary data was collected with questionnaires conducted 162 bee breeders Türkiye. When beekeeper characteristics by selections were compared, it determined that breeder's education status, income other than beekeeping, status getting support, payment method, satisfaction channel, way determining price, source information, and credit usage variables influential choosing a channel. As result comparing group selling honey through direct indirect significant differences found between groups terms beekeeper's age, share beekeeping annual income, number hives, price Providing training for beekeepers, ensuring their access market improving infrastructure conditions, encouraging production products cooperative membership will increase income.